What a social media manager ACTUALLY does..

What people THINK a social media manager does... - Creates some content - Schedules the content Job done! What a social media manager ACTUALLY does... - Becomes a valuable partner for your business Creates and sets a strategy based upon previous content performance, insights and learnings - Spends hours researching trends and topics, ensuring your company is at the forefront of conversations happening online - Comes up with ideas for monthly content planners alongside reactive opportunities - Works with you to capture video content to best reflect your product/service - Ensures that your organic content is amplified using paid media, reaching wider audiences and delivering for your business from a revenue perspective - Reports continually on performance, ensuring your content delivers against your strategy Have I missed anything? Let me know in the comments below

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